Social media to promote events

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Everyone likes to communicate, right? If you are planning an event for a group, a non-profit, or even something like a birthday party, there are several channels you can use to help get the people that you want at your event.

Social media to the rescue…

There are a ton of tools out there to help you reach your targeted audience and today I will discuss two.

Evite – Invitations sent via email to your event might sound a little old school, but truthfully, there is practically no other method to target a specific group of people then a personalized invitation that lands directly in their inbox.

The only thing you need to do ahead of time to make this work is have a robust email contact list that contains your loyal group of followers. There are many ways to develop this list through services such as Aweber, Constant Contact, Icontact, etc.

Check out evite.

Twitter – Face it…all the cook kids have finally migrated over to twitter. Young adults these days seem to be much more into twitter than facebook. To use twitter effectively, you need to have the information posted elsewhere on the web and include a link back to your page. You only have 140 characters…so use them wisely.

My takeaway

If you aren’t using various forms of social media to promote your events, you are working too hard and inefficiently. Remember with twitter to tweet often, and change the content of your tweets. You don’t want to bore your audience so use various messages, but always link back to your homepage.

I’d love to hear how you promote your events comments.

Jay Rowsey is a blogger from Columbus, Ohio who writes about social media, his daily life, and what is on his mind at the time. Having been obsessed with social media before it was “cool’, he has always been a Technorati that seeks to incorporate the latest and greatest social media tools for you and your business.

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Tagged as: Events, Evites, Social Media Promotion, Twitter