Many of us out there are involved with various non-profit groups that work to make the lives better of some sector of society. Personally, I work with a fantastic group called Friends of the Shelter. When you are involved in this type of work, it is imperative that you use every tool available to meet, and hopefully exceed, your fundraising goals. 
So what should I do?
Facebook is a great tool to engage your community of supporters. There are two very important points to remember when using this social media platform for your non-profit group.
- You need to consistently work to grow your fan page. There needs to be a compelling reason for Joe Blow to “like” your page. You might considering offering a new fan something in exchange for liking your page. This could be additional content, a free ebook download. This is limited only by your imagination.
- Once you get that person to click the almighty “LIKE” button, you need to keep her/him engaged. It is of the utmost importance that you interact with your community on facebook. Post updates, but even more importantly RESPOND to comments. Your fans need to know that this is an active page and that someone actually cares what they think. Having 1,000 fans isn’t going to matter if they feel disconnected from you and your group.
Now what?
Once you have gotten your target audience to like the page AND you have gotten them engaged on the facebook page, the next step is to take their hard earned money!
More on that tomorrow. Stay tuned!
